Everyone has heard about Google + now being a part of Google search…but how many people actually know what that means for their business?
Social Media Examiner have explained what the Google + integration in Google search means:
‘Google transforms “into a search engine that understands not only content, but also people and relationships,” and introduces three new features: personal results, profiles in search and people and pages. This means that your Google search results will be even more personalized, thanks to information shared on Google+.’
What this means for your business:
1. That it’s vital to create a Google + page for your business. Now.
2. That it’s time to create a content strategy for your Google + page in the same way that you do/should for Facebook, Twitter and LinkedIn.
3. That you should start to post content which uses search terms and themes your target audience might be searching for, therefore increasing and broadening rankings.
4. That you must monitor your competitors closely – do what they do and more. Google + is new for everyone so you need to keep an eye out on what works for businesses similar to your own.
